Privacy Policy
Last Updated: December 2025
DenimShorts.au ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website denimshorts.au (the "Site"). Please read this policy carefully. By using the Site, you consent to the practices described in this Privacy Policy.
1. Information We Collect
1.1 Information You Provide
We may collect personal information that you voluntarily provide when you:
- Contact us through our contact form (name, email address, message content)
- Subscribe to our newsletter (email address)
- Participate in surveys or promotions (various personal details as specified)
1.2 Automatically Collected Information
When you visit our Site, we automatically collect certain information about your device and usage, including:
- IP address and approximate geographic location
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website addresses
- Device identifiers
1.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device. We use:
- Essential Cookies: Required for the Site to function properly
- Analytics Cookies: Help us understand how visitors use our Site
- Advertising Cookies: Used to deliver relevant advertisements and track their effectiveness
You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect Site functionality.
2. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our Site and services
- Respond to your enquiries and communications
- Send you newsletters and updates (with your consent)
- Analyse usage patterns to improve content and user experience
- Detect, prevent, and address technical issues or security breaches
- Comply with legal obligations
3. Disclosure of Your Information
We may share your information with:
- Service Providers: Third parties who perform services on our behalf (hosting, analytics, email delivery)
- Affiliate Partners: When you click on affiliate links, the respective retailers (such as Amazon) may collect information subject to their own privacy policies
- Legal Requirements: When required by law or to protect our rights, safety, or property
- Business Transfers: In connection with any merger, sale, or acquisition of our business
We do not sell your personal information to third parties for their marketing purposes.
4. Third-Party Services
4.1 Amazon Associates Programme
DenimShorts.au is a participant in the Amazon Services LLC Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.au. When you click on Amazon affiliate links on our Site, Amazon may collect information about your visit and purchases. Please review Amazon's Privacy Notice for details on their data practices.
4.2 Google Analytics
We use Google Analytics to analyse Site traffic. Google Analytics uses cookies to collect anonymous information about how visitors use our Site. This information is transmitted to and stored by Google. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
5. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When personal information is no longer needed, we securely delete or anonymise it.
7. Your Rights
Under Australian privacy law and, where applicable, the GDPR, you have certain rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information in certain circumstances
- Objection: Object to processing of your personal information
- Portability: Request transfer of your information to another service
- Withdrawal of Consent: Withdraw consent for processing where consent was the legal basis
To exercise these rights, please contact us using the details provided below.
8. Children's Privacy
Our Site is not directed to children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.
9. International Data Transfers
Your information may be transferred to and processed in countries other than Australia. These countries may have different data protection laws. We take appropriate safeguards to ensure your personal information remains protected in accordance with this Privacy Policy.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about our information practices.
11. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: privacy@denimshorts.au
Address: DenimShorts.au, Sydney, NSW, Australia
You may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy rights have been violated.